Driving host
Ben Collins
British racing and precision driver, known worldwide as The Stig on BBC Top Gear and later a Hollywood stunt and precision driver, including on James Bond films. Ben leads the driving briefings and the convoy.
An ÅUREN private experience · May 2027
80 Years of Icons
A two-day grand tour celebrating heritage, performance, craftsmanship and the Mediterranean.
Maranello · Bolgheri · Monaco
The idea
One journey.
One journey.
Three worlds.
Ferrari — the machine.
Sassicaia — the wine.
Fraser — the sea.
An invitation-only journey for 20 guests in 10 Ferraris. Beginning at Ferrari's home in Maranello, driving south to Bolgheri for a private Sassicaia evening curated by Global Wine Solutions, then along the Italian Riviera to a choreographed arrival in Monaco and Fraser's 80th Anniversary celebration.
The hosts
The road and the cellar.
Driving host
Wine host · Global Wine Solutions
Liam Steevenson MW
Master of Wine and founder of Global Wine Solutions. Liam curates the wine and hospitality programme and hosts the private Sassicaia evening and the Monaco wine programme.
Itinerary
Maranello to Bolgheri
- 09:00Arrival in Maranello: private welcome, coffee and guest briefing.
- 09:30A curated Ferrari experience: heritage, design, engineering and Formula One.
- 12:30Private lunch in Maranello. Liam introduces the wine story.
- 13:45Cars assembled. Driver briefing with Ben Collins.
- 14:00The Grand Tour departs Maranello for Bolgheri.
- 18:00Arrival on the Tuscan coast. Private check-in; luggage already in rooms.
- 19:45Private Sassicaia welcome at Tenuta San Guido.
- 20:45Dinner hosted by Liam Steevenson MW: from Le Difese and Guidalberto to mature and historic Sassicaia.
- 08:45Ferraris assembled, cleaned and fuelled. Coffee and photography.
- 09:15The Grand Tour departs Bolgheri.
- 11:15Coffee and photography on the Ligurian coast.
- 13:15Private seaside lunch.
- 16:00The convoy arrives in Monaco together. Fraser yacht and Champagne reception.
- 17:1580 Years of Icons welcome from Fraser, Ferrari and the hosts.
- 18:00Premiere of the Grand Tour film, edited during the journey.
- 18:30Sunset party, dinner and a Monaco after-party.
The arrival
The Ferrari convoy enters Monaco together. Guests step from the cars beside a Fraser superyacht and are handed Champagne. The road, the wine and the sea meet in one moment.
Guests & their cars
Two guests per car.
Your own Ferrari
ÅUREN can coordinate transport of your car to Maranello and its return from Monaco, charged to you.
Hire
Hire a Ferrari of your choice through your preferred provider and join the convoy.
Arranged by ÅUREN
We source a car on your behalf, prepared and ready in Maranello, charged alongside the participation fee.
Included in the participation fee
The Maranello experience, the driving programme with Ben Collins, convoy support, accommodation, all meals, the Sassicaia dinner and wines, chauffeurs, luggage transfer, the film and the Monaco arrival. Your car, and travel to Maranello and home from Monaco, are additional.
20 guests · 10 Ferraris
Request a place.
By invitation. Participation fee from [€ price] per car.
Programme subject to partner confirmation.